2019’s Biggest Trends

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2019 was a stirring year with numerous memorable trends that impacted the year. From Hydro Flask water bottles to “hitting the woah,” gen z rapidly spread trends through memes, short clips, and articles. 2019 brought about new dance moves, popularizing as much as the Whip and Nae nae. 

Out of the 30 students I asked, evidently, over 50% of the students answered Tik Tok as the most popular trend of the year. Tik Tok, a mobile app for creating 3-60 second videos of skits, dances, or other short clips, have grown a great deal of popularity internationally. Consumer News and Business Channel (CNBC), reported that Tik Tok was the third most downloaded app in the first quarter of 2019. From October 2017 to March 2019, Tik Tok’s total unique visitors increased from 2.6 million to 14.3 million, increasing by 450%. 

So, who is downloading and using the app? Marketing Charts noted that the age group with the largest number of unique visitors is 18-24 year olds, which accounts for over one quarter of US visitors, not including non-adult users. Some of the most popular trends of the year include the Juice WRLD Lucid Dreams Seizure Challenge and “The ‘Renegade dance.’ In the hallway, at basketball practice, people are always doing that dance,” said Addison Utterback (10). With 17.5 million followers, Charlie D’amelio is seemingly the most popular Tik Toker of this time period, best known for her dances.                                                                      Image result for charlie demelio                                                                                                                                                

Photo by Tik Tok Mail

Of course, with a new year comes new dance moves. The Whip and Nae nae, blew up in 2015, but no dance has reached its widespread popularity since. Without a doubt, 2019s biggest move was The Woah, arguably matching up to the Whip and Nae nae’s fame. The Woah is best described as making a quick, small circular motion with your hands then freezing when the beat drops in a song, although it has evolved throughout the months. Tik Tok helped spread this dance move when Krypto9095 and D3MSTREET released a song called “Woah,” which consists of a base drop and an ad lib saying “woah” every four counts, making it an easy song to dance to. Several variations of dances to this song were posted on Tik Tok and by the beginning of the year, almost everyone knew the dance move.

The term VSCO girl spread rapidly through tik tok and memes. VSCO is an app used to edit and post trendy pictures, but “VSCO girls” are something completely different. Sometimes used as an insult, A “VSCO girl” is best described as a “basic” teen who owns items that were vastly popularized like Hydroflask water bottles, Kanken backpacks, oversized T-shirts, and pearl or puka shell necklaces. Puka shell necklaces made a grand comeback in the second quarter of the year, starting just before summertime. Puka shells are small, white shells that are strung along a chain, usually as a choker. Around 30 years ago, puka necklaces were associated with surfer culture, but have evolved into a “VSCO girl” accessory, sold at places such as Urban Outfitters and Free People.

Image result for vsco girl

Photo by Liz Sommer

2019 brought about a trendy year with new memes, dances, and accessories that helped bring together people of all ages around the world. Tik Tok helped spread new trends and provide an endless source of entertainment. Hitting the woah became one of the biggest dance moves since 2015, and VSCO girls took over the internet. What’s next for us in 2020?