Green with Envy?
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The Starbucks Green Cup looks just like how it’s name describes it. It is a green cup, however, instead of the usual green circle logo we are used to seeing, it is replaced with a white one. Also, in place of the usual mermaid that fills the circle, we now see a simple pen drawing of a multitude of people that sprawls out from circle, and fills the entire cup’s canvas. What’s unique about this drawing, is that it was all created from one line, holding a very special meaning. “The green cup and the design represent the connections Starbucks has as a community with its partners (employees) and customers. During a divisive time in our country, Starbucks wanted to create a symbol of unity as a reminder of our shared values, and the need to be good to each other,” said Howard Schultz, chairman and CEO.
Although many were outraged by the lack of immediate outpour of red cups and holiday spirit, it is important we take a minute to appreciate the message behind the Starbucks Green Cup. These cups take into account the high levels of national tension throughout the United States, specifically to those dealing with the recent election. Even though this gesture is small, it is amazing that such a large-scale national company was able to take the time to create these cups, and break the traditions normally once used during the holiday time to relay this message. And who knows, for all you holiday drink-lovers out there, your time could be just around the corner!